How To Promote Your Business On Twitter

How To Promote Your Business On Twitter

Wondering if Twitter is worth your time? Or what it can do for your business?

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Or, are you at the “What the heck is Twitter?” point? Or, how to promote your business on twitter???

At the beginning of 2015, I didn’t give a hoot about Twitter (gasp!). Quite frankly, it wasn’t even on my radar. I was knees deep in Facebook Ads, Instagram and direct traffic to promote my business. I wasn’t really sure what Twitter was or how one would use it to promote themselves or their business. It looked like a big waste of time to me.

That all changed when three things happened:

  1. Periscope was unleashed. I LOVE IT, use it, and promote with it. It’s directly connected to Twitter so I knew I needed to start building a following and learn it.
  2. Facebook shut down my ads account. Yes. It really did happen. After two nights of cold sweats, I decided I’d look at other social media platforms to get my lead gen back on track.
  3. I met Jennifer Lehner in Freedom Hackers Mastermind.

Jen’s not your typical “guru”.

She’s about the humblest person I’ve met. She’s not prone to bragging about her extraordinary skills on Twitter or her uncanny ability to know about the latest-greatest social media tool before anyone else does. That’s why I’m her biggest fan. JEN IS THE BOMB. Her Facebook Group, the Front Row, is an amazing community where you’ll learn about everything that’s new in digital marketing.

I spotted a post from Jen online and asked her if she would show me Periscope. We had never met and at that point weren’t even “friends”. Still, she said YES! The next day, we spent an hour on Skype and she walked me through Periscope. Since then, I’ve sold more than $30K of my Periscope Mastery course…and I give Jen all the credit. I would never had been able to show you how to use Periscope to successfully promote your business, gain more followers, create online influence, and more if she hadn’t been the first to give me the scoop! She knows her stuff inside and out. So, when Facebook turned me off, my next question to her was:

How to Promote Your Business on Twitter?

I’m not going to layout the entire plan here…you’ll hear it all in the Podcast. But know this: Jen’s advice on how to promote your business on twitter gave me substantial results FAST. I grew my followers organically to over 8,500. On a monthly basis, I have more than 35,000 checking out my profile. My tweet engagement has gone up substantially. Here’s today’s stats:

Screenshot 2016-01-28 16.47.07

Pretty awesome, right?

Numbers don’t lie. I’m getting a lot of attention on Twitter. Most importantly, that attention is turning into leads and sales.

So how can you promote your business on Twitter and get the attention you need to #BOOM?

In today’s episode, Jen shares how to promote your business on twitter with simple, effective strategies you can use to:

  • create a profile people love to follow,
  • connect with your target market,
  • engage other influencers,
  • grow your list and sell your products,
  • and more!

If you put what Jen shares to work, you’ll soon be using Twitter as a powerful marketing tool to #BoomYourBusiness. To really step up your Twitter game, become of member of Jen’s course, Bird Nerds! It’s the fastest way to grow your targeted audience on Twitter.

[bctt tweet=”Anybody who has a Twitter handle, is someone you can contact. That’s not true on any other platform. @jenrgy”]

To get you #rocking, I’ve put together a 7 Day Twitter Challenge you can download by clicking here. Follow the instructions and the check-sheet to get more followers, more engagement, and more people coming to your profile daily.

Twitter Images

Hope over to #BIZBOOMERSCOMMUNITY for help with the challenge. I’m putting a video up to help you get these strategies to work!

Take a second to tell us what you thought of this episode! Leave a comment below.


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Rock Your Webinars With Amy Porterfield’s Webinar Strategy

Rock Your Webinars With Amy Porterfield’s Webinar Strategy

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Here’s a quick summary of what you’ll take away from today’s episode with Amy Porterfield.

  • How Amy Used Webinars to Launch a 7-Figure Online Business
  • The Questions To Ask To Know If You Should Be Using Webinars In Your Business
  • A Powerful Way to Become Profitable With Webinars…Even If You Don’t Have a Product!
  • The Full-Proof Method to Know If Webinars Will Work For You…(Before You Spent Time or Money On Them)
  • The “Newbie” Mistakes You Want to Avoid (And How To Side-Step Them Like a Pro)
  • How to Have a Super Thrilling Q & A Session Your Viewers Will LOVE!
  • Amy’s Advice on Automated Webinars
  • The Best Webinar Tools
  • Super Engaging Way to Increase Attendance on Your Webinars
  • How Amy Gets 12,000+ Registered Guests For Her Webinars
  • What’s Reasonable In Terms of “Show Rate”
  • How To Increase the Success & Sales Conversions on Your Webinars

To Download the Transcript and Action Guide, Click Here Now.


What do you do when one of your online marketing idols agrees to be a guest on your podcast?

A happy dance of course 😉

That’s exactly what I was doing when Amy Porterfield said “YES!!!” to being a guest on my podcast. (I even have witnesses)

A year ago, I didn’t even know who Amy was….whaaaaat? But in 2015, she rocked my world. This chic has it GOING ON! Not only is she earning millions online, she’s super cool, wickedly funny, and just..well..NICE! Seriously! Sweet as pie.

How I Connected With Amy and #BOOMed With Her Webinar Training

A few days after the New Year, I penned a post “The Surprising Lessons I Learned in 2015…”. Last year was a year of transformation for me. A big part of that transformation was my commitment to shannon & amystudy and learning, I devoured course after course on marketing, branding, blogging, finance, and more.

I purchased a course with Amy’s affiliate link because I liked the bonuses she was offering (they were really juicy!), including a special course on webinars. I’ve done webinars for years but wanted to increase my registrations, tune-in rate, and conversions. The bonuses Amy doled out were worth more than the $2,000 I paid for the original course! She poured on the Awesomeness. It included a member’s only Bonus site and a weekend retreat in San Diego. The retreat was amazing and focused on how to scale a business to the 7-figure level by focusing on income-driving activities. It was an amazing networking event, I learned a ton, and made some new business besties.

Amy Porterfield’s Webinar Bonus Changed How I Do Webinars

There’s a few big changes I’ve made in my webinars that have made a solid improvement in my conversions and sales. In today’s podcast, I asked Amy questions focused on helping you maximize your results with webinars. Amy shares tips and strategies, including some painful mistakes to avoid, so you can get your business #BOOMing with webinars.

[bctt tweet=”Webinars are a home run for anybody that has an online training course. @Amy Porterfield”]

Since the moment I clicked on Amy’s affiliate link to now, I’ve listened to a plethora of her Online Marketing Made Easy Podcast episodes, applied lessons from her Show Notes Worksheets, remodeled my business to include her advice and guidance, and increased my following, sales, and revenue with strategies she suggested I employ.

SheScreenshot 2016-01-18 17.59.16 even inspired me to do this podcast (and helped with the naming!).

At the retreat, Amy gave me a bit of “non-webinar” advice I’ll pass on to you as an extra bonus…include your searchable keyword in the title of your podcast. Hence, the Booming BUSINESS Podcast and Amy’s ONLINE MARKETING made easy.

I could go on and on about how amazing Amy is. It’s pretty evident I’m a fan. My advice, YOU SHOULD BE TOO! She’ll rock your world and help you get #rockstar results in your business. To attend Amy’s upcoming Free Master Class, click here now!.


Get Your Free Copy Of The Booming Business Webinar Prep Checklist

To help you put what you’re learning in today’s podcast to work in your business, I created a special Action Guide: “The Booming Business Webinar Checklist”. Click here now and you’ll get the PDF Download PLUS the Full Audio Transcription so you can read along while you listen, highlight, take notes, and put it to action.


Enjoy! Be sure to leave a comment below and let me know how you’ll be using this training in your business.

Much love,

Shannon Signature






PS: Here’s a list of recommended webinar tools you’ll love!
Easy Webinar


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Update: Facebook Is Changing How You Can Post to Groups Using Third-Party Automation Services

Update: Facebook Is Changing How You Can Post to Groups Using Third-Party Automation Services

FB CHANGE1Yep! They’re at it again. Just when we think we have this whole Facebook think figured out, Facebook is changing how you can post to groups using third-party automation services.

Social media is a valuable part of my business model. Probably yours too. To keep everything organized and up-to-date, I use a third-party posting service called MeetEdgar. MeetEdgar makes posting to my Facebook profile, pages and groups mindless and automated. You may be using a different service like HootSuite or TinyTorch. I like MeetEdgar because it’s easy to use and the functionality is right on target with what I’m doing in my business. (I’m not an affiliate of them…just really like them!).

I truly love social media automation…it makes business easier and more efficient. I’m able to sit down for an hour or two (or my assistant does) and load up all the content for the week for Facebook, Twitter and Linked In. It also keeps me from diving head deep into the black hole time-warp of Facebook. It seems like every time I get on there, an hour or two is lost in never-never land.  There’s too many cool videos of cute kittens, etc. Know the feeling?

By automatically posting to my private groups and others’ public groups, I’m efficiently using a free strategy to grow my list, provide real value in the marketplace, attract attention to what I’m doing and more. It’s a great way to attract attention to free offers, trainings, etc. and the automation keeps me productive and on task.

Facebook Changing How You Can Post to Groups Will Affect Your Business In These 3 Ways

Facebook changing how you can post to groups will have a substantial effect on your business, especially if you use an automated posting service.

  1. You can no longer use a third-party automation service to post to your private/closed groups. Even though you own them, the change limits your posting to your groups too.
  2. You can no longer use a third-party automation service to post to public groups. This will reduce the efficiency of your marketing efforts to other people’s groups.
  3. You won’t be able to automate your posts to any Facebook Groups, although you will still be able to automate your profile and page posts.

Adapting Your Marketing to Facebook Changing How You Can Post to Groups

If you rely on an automated service, you will still be able to use it to post to your personal profile page as well as your Facebook Pages (business, product, celebrity, etc). Why is Facebook changing how you can post to groups? For a variety of reasons – some good, some not so good.

One, there have been many complaints about people using automated services to essentially spam groups. This has led to a lot of groups being abandoned due to crappy content. It sucks, but there are people who will abuse just about anything. Personally, I don’t understand the spamming because it isn’t an effective nor a positive way of marketing.

Second, group owners don’t want to spend time approving all of the content and they don’t want to limit their group’s growth by making it private either. Facebook’s answer to this is to ensure a real, live person is actually posting the content rather than a third-party provider.

The underlying benefit is that groups will more than likely have better content and give members greater value. It will, indeed, eliminate group post spamming for a short while. It’s pretty certain that Facebook changing how you can post to groups isn’t going to stop spammers and a work around will soon be found. I’m sure we’ll see some program popping up in the near future with a low-ticket software of some sort to work around this restriction.

Most of the automated social media posting services are in communication with Facebook to see if a solution can be identified that is workable at eliminating spam while also enabling their paid members to post relevant content in an automated and timely manner. I’m eager to see what work arounds come about in the near future to help me (and you) keep my automation to the max!

Leave a comment below with 2 cool things you learned from this post and how it’s going to help you in your business.

Rock on with your prosperous self!



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