FB CHANGE1Yep! They’re at it again. Just when we think we have this whole Facebook think figured out, Facebook is changing how you can post to groups using third-party automation services.

Social media is a valuable part of my business model. Probably yours too. To keep everything organized and up-to-date, I use a third-party posting service called MeetEdgar. MeetEdgar makes posting to my Facebook profile, pages and groups mindless and automated. You may be using a different service like HootSuite or TinyTorch. I like MeetEdgar because it’s easy to use and the functionality is right on target with what I’m doing in my business. (I’m not an affiliate of them…just really like them!).

I truly love social media automation…it makes business easier and more efficient. I’m able to sit down for an hour or two (or my assistant does) and load up all the content for the week for Facebook, Twitter and Linked In. It also keeps me from diving head deep into the black hole time-warp of Facebook. It seems like every time I get on there, an hour or two is lost in never-never land.  There’s too many cool videos of cute kittens, etc. Know the feeling?

By automatically posting to my private groups and others’ public groups, I’m efficiently using a free strategy to grow my list, provide real value in the marketplace, attract attention to what I’m doing and more. It’s a great way to attract attention to free offers, trainings, etc. and the automation keeps me productive and on task.

Facebook Changing How You Can Post to Groups Will Affect Your Business In These 3 Ways

Facebook changing how you can post to groups will have a substantial effect on your business, especially if you use an automated posting service.

  1. You can no longer use a third-party automation service to post to your private/closed groups. Even though you own them, the change limits your posting to your groups too.
  2. You can no longer use a third-party automation service to post to public groups. This will reduce the efficiency of your marketing efforts to other people’s groups.
  3. You won’t be able to automate your posts to any Facebook Groups, although you will still be able to automate your profile and page posts.

Adapting Your Marketing to Facebook Changing How You Can Post to Groups

If you rely on an automated service, you will still be able to use it to post to your personal profile page as well as your Facebook Pages (business, product, celebrity, etc). Why is Facebook changing how you can post to groups? For a variety of reasons – some good, some not so good.

One, there have been many complaints about people using automated services to essentially spam groups. This has led to a lot of groups being abandoned due to crappy content. It sucks, but there are people who will abuse just about anything. Personally, I don’t understand the spamming because it isn’t an effective nor a positive way of marketing.

Second, group owners don’t want to spend time approving all of the content and they don’t want to limit their group’s growth by making it private either. Facebook’s answer to this is to ensure a real, live person is actually posting the content rather than a third-party provider.

The underlying benefit is that groups will more than likely have better content and give members greater value. It will, indeed, eliminate group post spamming for a short while. It’s pretty certain that Facebook changing how you can post to groups isn’t going to stop spammers and a work around will soon be found. I’m sure we’ll see some program popping up in the near future with a low-ticket software of some sort to work around this restriction.

Most of the automated social media posting services are in communication with Facebook to see if a solution can be identified that is workable at eliminating spam while also enabling their paid members to post relevant content in an automated and timely manner. I’m eager to see what work arounds come about in the near future to help me (and you) keep my automation to the max!

Leave a comment below with 2 cool things you learned from this post and how it’s going to help you in your business.

Rock on with your prosperous self!

Shannon

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