You want to grow an online business, which means you need to create your online presence, grow an e-mail list, and gain the attention of an audience that would love to buy your products and services, right?
Yes, it’s true. It can be daunting, frustrating, and you may want to break something in the process of learning how to do it, but it’s totally worth it my friend.
I get where you’re coming from…here’s how to crush those worries.
When I started my business way back in 2002, doing anything online was foreign to me. My online capabilities extended to playing games on Yahoo and doing Yahoo Searches for topics related to my Biology curriculum. Those searches often turned up some..well..”interesting” content.
My aptitude for computers was so low my husband eventually put child restrictions on my computer to prevent me from repeating the virus downloads and X-rated pop-up sites I seemed to end up in. Not that I was looking for porn, mind you. But when you do searches for things like “The Reproductive System” images, that’s what shows up. (I was a Biology teacher, remember?)
I didn’t consider doing any type of online marketing until a friend mentioned Google to me early in 2003. I hadn’t heard of it (told you I was in the dark ages) and did a Yahoo Search on Google (so wrong…I know!).
Up popped Google and my first search was “What is Google?”. My eye went directly to the ads on the right side of the page…oooooooooooooohhhhhhh!!!!
Images of instant lead flow popped in my head and so began my online marketing adventures.
I didn’t have a lick of experience, but definitely had the drive to learn it and do it. At the time my only lead flow was the result of distributing 5,000 flyers per week on foot and two newspaper ads. I was doing well…that alone got me to $40K a month in income, but I knew that online marketing could help me do it better, faster, and easier. Plus, I was tired of getting chased our of parking lots by Rambo wanna-be security guards protecting their guests from the possibility of a life of freedom. That and it was hot as hell in Tucson…my tan was awesome but the heat was killing me. I was sweating places you should never sweat and it was making the leather in my Lexus funky.
I purchased a course called “Insider Secrets to Marketing Your Business on the Internet”. While I waited for it to arrive…(yes, they actually shipped courses back in the old days), I created a simple website using a replicated website system similar to what is now available like LeadPages or ClickFunnels. I placed my first ads on Google Adwords and I was golden.
I’m THAT type of gal…I do shit before I even now how to do it and then say a Hail Mary hoping it works. It usually does but I have walked through the fire of some epic failures. Fortunately my husband’s gotten used to the fact that I’m a bit of a maverick.
This time I was golden…Within 1 week, I had 300 fresh leads and my new course still hadn’t arrived. Plus, my husband developed a new type of adoration for me called “holy shit, my wife’s a magician”.
John and I were doing a freakin’ happy dance. That week alone we made $22K in sales.
A month later we raked in a cool $133K in profits. We were like teenagers getting drunk for the first-time…giddy and stupid. Just 5 months earlier I was teaching high school Biology for a degrading $2K a month paycheck. Now I was earning over $25K a week.
Since then, I’ve focused entirely on online marketing and it’s been the golden ticket to consistently earning high six-figures profits every year. It’s enabled me to travel the world, work form home, live wherever I feel like it, donate hundreds of thousands, work when I want and not when I don’t, create multiple businesses, etc. etc. etc. Get the picture? It’s bliss.
It’s not as easy now as it was in 2003.
In 2003, I was the only direct sales gal online. No one else was really building their network marketing business using the web. Sad but true. I didn’t know how to create a high-converting squeeze page, I was just the only girl on the block doing it. I was an innovator and people thought I was nuts. Totally cool with me. I loved how they told me it was a mistake while I made a fortune.
Until it crashed. Seriously. Google Adwords decided they hated direct sales companies and turned my account off. Lead count? 300 to zero in 60 seconds flat.
That’s when I realized that in order to keep my lead flow going, I had to become super adept at predicting changes, diversifying, and leveraging different marketing streams. How people got to my site changed.
What didn’t change was how I created my sites.
By that point, I had gotten really good and had a great understanding of how to create a high-converting squeeze page. The formula is pretty basic and common-sense. Admittedly, I was a bit surprised that I didn’t have to change how I created my sites, just the traffic sources. The methods used to create high-converting websites remained stable and true.
The Most Important Step to Creating High-Converting Websites
First, you have know your audience. You have to know who your creating the website for. This will determine your language, colors, images, amount of text, and structure of the site.
Men in their 20’s will respond very differently than men in their 40’s. Women who are mothers will respond differently than women who aren’t. Men who make $30K a year will respond to different language and structure than men who bring home $100K or more. Executive women will respond to different language than women who are housewives.
Know the demographics, understand their problems, get clear on how they like to be spoken to and what attracts them.
Then, Offer Something They Really Want
If you understand the problems of your ICA, then you’ll understand what solutions you can offer. This is super important when learning and implementing how to create a high-converting squeeze page. Giving your audience a freebie (e-book, video, mini-course, etc) that helps them solve a smaller problem entices them to opt-in to your list, get your freebie, and have a win with it. This alone helps to build trust and rapport with your list members. Then you can offer your course, services, or products that help solve their bigger problems.
Use imagery with your freebie offer. Have your offer look incredibly amazing and super valuable to your target audience.
Craft Your Content Using Language They Would Use
When you create a headline or body text that contains the exact same language your audience is using, it appeals directly to them. How do you get this information? Survey, scour Facebook groups, analyze tweets. This is called market research and it’s vitally important to the success of your lead generation page and offer.
Once you have this data, use the words in a headline, in the body copy, in videos you create. Speaking in your audiences’ own words connects you to them, it makes YOU and your offer real.
Structure Your Site
Here’s where you get to create. If you’re brand new to the web, I highly recommend using LeadPages or ClickFunnels to create your opt-in pages. Both of these tools are super easy to use, have pre-designed templates, and give you flexibility to customize and create your magical content. There’s a few rules to follow when you are creating your pages:
Stick with the colors your ICA (Ideal Customer Avatar – a mocked-up representation of the person who ideally will buy from you) connects with. Don’t use more than 2 – 3 colors on your site.
Don’t use more than two fonts on your site and stick with fonts your ICA will connect with.
Try to keep the Opt-In button “above the fold”. This means that someone would not have to scroll down to see it.
Create mystery and desire with your squeeze page copy. Don’t satisfy it. You want people to opt-in before getting the solutions to their problems.
Use images or video. Video is the highest converting option.
Create a Thank You page that matches the opt-in page. Use the space on your thank you page well. Include social media share buttons, testimonials, etc.
In theBooming Business Funnel Checklist., I lay out step-by-step how to create a high-converting squeeze page.Follow along with each step as it guides you easily through the details on how to create a high-converting squeeze page.
Once your site is done, set up a Split Test.
I’m often asked how I create high-converting opt-in pages that get opt-in rates as high as 60%. I test. Seriously, I create split test after split test until I have the perfect combination of colors, images, button location, etc. Once it’s tested, then it’s golden and I use it until I find an even better solution. With both LeadPages and ClickFunnels you can easily create great pages. Have fun with it. Be sure to only change one variable so you really know what made the difference. I talk about this in the Booming Business Funnel Checklist.
Test It Before You Use it.
Once your page is completed, be sure to opt-in yourself to test that everything is working. Once you’ve verified that your opt-in form is working and you’ve received the email you’ve set up to deliver your freebie, then it’s time to deliver it to the world. Your next step is getting traffic which I’ll talk about extensively in future blog posts. You can learn about how to promote your business on twitter here and how to grow your business with webinars here.
Before you go, do me three favors:
If you got a lot out of this post, be sure to share it. The more shares, the more I know this content was awesome and to write more on the subject.
Download the Booming Business Funnel Checklist below. I’d hate to see you go without it. In this 17 page comprehensive step-by-step checklist, I lay out the exact sequence my team follows to create my pages. I wrote this up for my team members so they know exactly what to do to create my pages. Now you’ll have it too.
Leave a comment below. I LOVE to hear from you…if you have a question, leave that too.
Thanks for being a part of my #BizBoomer Community. You Rock for Following Your Entrepreneurial Dreams. Keep Following Your Passions and Your Dreams!
Kimra Luna is the super-star phenom who rose to insta-fame with the launch of her trademark program, Be True Brand You. While her epic success may seem sudden, it was a long time coming. Her story is one of passion, heart, and determination combined with a love of people and a willingness to give. She’s graced the pages of Huffington Post, Yahoo News, Business Insider, and was recently interviewed by Gary Vee.
Now before you disqualify the lessons you’re about to behold with ideas of, “she is an overnight success…”, or “she had it easy…”, think again.
It’s easy to look at the success of rock-star marketers and assume the gains were easily had, but often the opposite is true. This is the very reality of Kimra’s hard knocks story and her efforts to blaze a trail to success and fortune.
I’ve known Kimra for the better part of a decade. When we first met, I was the #1 earner in a network marketing company. We met through her in-laws just shortly before she and Seth were married.
At that time, Kimra was floundering. She stepped away from her career as a concert promoter to follow her heart and love of Seth. Young, restless, and without direction, she sought to find her way and determine her career path. Shortly after, she was pregnant with her first son, Oliver.
Kimra and I developed a wonderful relationship and I was honored to be present during the labor of Oliver. I would have been there for the birth had I not needed to jet away for a speaking engagement.
A few years followed without much change. Kimra and Seth now had two boys and were living with the in-laws, searching for ideas to create the life they envisioned. They both poured themselves into personal development, created a clear vision of how they wanted their life to be, and took risks to take steps forward.
So how did Kimra Luna catapult herself from a welfare check to over $1 million in earnings? How did this pixie chic with blue hair rock the catacombs of “you should do it this way” marketing legends to blaze a new path of product development, delivery, and #tribe growth? How did she defy the pre-conceived patterns of social media marketing to boom a Facebook Group, Freedom Hackers Mastermind, with over 25,000 raving, engaged fans?
Grab your notebook, pen, and highlighter and listen to this epic interview with online marketing’s inspirational rockstar, Kimra Luna. Extract the golden nuggets, apply her “turn-it-around” philosophy, and rock your own results into a new orbit.
Then, register for the Brand Builder Master Class and learn how you can create a #rockstar Brand that Booms Your Business.
Or, are you at the “What the heck is Twitter?” point? Or, how to promote your business on twitter???
At the beginning of 2015, I didn’t give a hoot about Twitter (gasp!). Quite frankly, it wasn’t even on my radar. I was knees deep in Facebook Ads, Instagram and direct traffic to promote my business. I wasn’t really sure what Twitter was or how one would use it to promote themselves or their business. It looked like a big waste of time to me.
That all changed when three things happened:
Periscope was unleashed. I LOVE IT, use it, and promote with it. It’s directly connected to Twitter so I knew I needed to start building a following and learn it.
Facebook shut down my ads account. Yes. It really did happen. After two nights of cold sweats, I decided I’d look at other social media platforms to get my lead gen back on track.
I met Jennifer Lehner in Freedom Hackers Mastermind.
Jen’s not your typical “guru”.
She’s about the humblest person I’ve met. She’s not prone to bragging about her extraordinary skills on Twitter or her uncanny ability to know about the latest-greatest social media tool before anyone else does. That’s why I’m her biggest fan. JEN IS THE BOMB. Her Facebook Group, the Front Row, is an amazing community where you’ll learn about everything that’s new in digital marketing.
I spotted a post from Jen online and asked her if she would show me Periscope. We had never met and at that point weren’t even “friends”. Still, she said YES! The next day, we spent an hour on Skype and she walked me through Periscope. Since then, I’ve sold more than $30K of my Periscope Mastery course…and I give Jen all the credit. I would never had been able to show you how to use Periscope to successfully promote your business, gain more followers, create online influence, and more if she hadn’t been the first to give me the scoop! She knows her stuff inside and out. So, when Facebook turned me off, my next question to her was:
How to Promote Your Business on Twitter?
I’m not going to layout the entire plan here…you’ll hear it all in the Podcast. But know this: Jen’s advice on how to promote your business on twitter gave me substantial results FAST. I grew my followers organically to over 8,500. On a monthly basis, I have more than 35,000 checking out my profile. My tweet engagement has gone up substantially. Here’s today’s stats:
Pretty awesome, right?
Numbers don’t lie. I’m getting a lot of attention on Twitter. Most importantly, that attention is turning into leads and sales.
So how can you promote your business on Twitter and get the attention you need to #BOOM?
In today’s episode, Jen shares how to promote your business on twitter with simple, effective strategies you can use to:
create a profile people love to follow,
connect with your target market,
engage other influencers,
grow your list and sell your products,
If you put what Jen shares to work, you’ll soon be using Twitter as a powerful marketing tool to #BoomYourBusiness. To really step up your Twitter game, become of member of Jen’s course, Bird Nerds! It’s the fastest way to grow your targeted audience on Twitter.
To get you #rocking, I’ve put together a 7 Day Twitter Challenge you can download by clicking here. Follow the instructions and the check-sheet to get more followers, more engagement, and more people coming to your profile daily.
Hope over to #BIZBOOMERSCOMMUNITY for help with the challenge. I’m putting a video up to help you get these strategies to work!
Take a second to tell us what you thought of this episode! Leave a comment below.
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What do you do when one of your online marketing idols agrees to be a guest on your podcast?
A happy dance of course 😉
That’s exactly what I was doing when Amy Porterfield said “YES!!!” to being a guest on my podcast. (I even have witnesses)
A year ago, I didn’t even know who Amy was….whaaaaat? But in 2015, she rocked my world. This chic has it GOING ON! Not only is she earning millions online, she’s super cool, wickedly funny, and just..well..NICE! Seriously! Sweet as pie.
How I Connected With Amy and #BOOMed With Her Webinar Training
A few days after the New Year, I penned a post “The Surprising Lessons I Learned in 2015…”. Last year was a year of transformation for me. A big part of that transformation was my commitment to study and learning, I devoured course after course on marketing, branding, blogging, finance, and more.
I purchased a course with Amy’s affiliate link because I liked the bonuses she was offering (they were really juicy!), including a special course on webinars. I’ve done webinars for years but wanted to increase my registrations, tune-in rate, and conversions. The bonuses Amy doled out were worth more than the $2,000 I paid for the original course! She poured on the Awesomeness. It included a member’s only Bonus site and a weekend retreat in San Diego. The retreat was amazing and focused on how to scale a business to the 7-figure level by focusing on income-driving activities. It was an amazing networking event, I learned a ton, and made some new business besties.
Amy Porterfield’s Webinar Bonus Changed How I Do Webinars
There’s a few big changes I’ve made in my webinars that have made a solid improvement in my conversions and sales. In today’s podcast, I asked Amy questions focused on helping you maximize your results with webinars. Amy shares tips and strategies, including some painful mistakes to avoid, so you can get your business #BOOMing with webinars.
Since the moment I clicked on Amy’s affiliate link to now, I’ve listened to a plethora of her Online Marketing Made Easy Podcast episodes, applied lessons from her Show Notes Worksheets, remodeled my business to include her advice and guidance, and increased my following, sales, and revenue with strategies she suggested I employ.
She even inspired me to do this podcast (and helped with the naming!).
At the retreat, Amy gave me a bit of “non-webinar” advice I’ll pass on to you as an extra bonus…include your searchable keyword in the title of your podcast. Hence, the Booming BUSINESS Podcast and Amy’s ONLINE MARKETING made easy.
I could go on and on about how amazing Amy is. It’s pretty evident I’m a fan. My advice, YOU SHOULD BE TOO! She’ll rock your world and help you get #rockstar results in your business. To attend Amy’s upcoming Free Master Class, click here now!.
Get Your Free Copy Of The Booming Business Webinar Prep Checklist
To help you put what you’re learning in today’s podcast to work in your business, I created a special Action Guide: “The Booming Business Webinar Checklist”. Click here now and you’ll get the PDF Download PLUS the Full Audio Transcription so you can read along while you listen, highlight, take notes, and put it to action.
Enjoy! Be sure to leave a comment below and let me know how you’ll be using this training in your business.
I’m super excited for you to listen to this week’s Booming Business Podcast Episode with David Lee Jensen, the Hiring Expert. Doing this interview was a blast…David’s super fun to be around and listen to. And, the bottom line is he truly knows how to get businesses BOOMING…including YOURS!
How to Hire the Right Person – I met David in the Caribbean (fun!!!) while I was there for a marketing convention with some amazing entrepreneurs, including Grant Cardone. A colleague kept saying he wanted to connect me with a really cool guy who writes for the Huffington Post because he thought we’d love to collaborate. We never got around to it on US soil, but…
As phenomenal as the universe works, all three of us were in Aruba at the same time for a variety of different reasons, and David and I finally had the opportunity to connect. My friend was right…we instantly meshed, our purposes were aligned, and we’ve been collaborating every since.
David is the #1 Amazon Best Selling author of the The Naked Interview: How to Hire Without Regret and has rubbed shoulders with some of the greatest entrepreneurs on the planet, including Sir Richard Branson, Ariana Huffington, Joe Polish, Grant Cardone, and more. His column, The Hiring Guru, on HuffPo is incredibly popular, providing real-time advice to business owners on how to find excellent hires who are aligned with their business goals and mission.
He’s consulted with Fortune 500 companies, graced the stages in front of too many audiences to mention, is a sought-after business coach, and an all around great guy. Plus he’s married to one of the coolest chics I know, Sunny, who’s got a featured show on BLAB.
So, why do YOU need to know how to hire the right person?
No matter what size your business, you’ll need to hire at some point. It’s better to do it the right way than the wrong way…save yourself the trouble. I’m not sure why, but most entrepreneurs never think to educate themselves on hiring before we do it. There is actual skill involved to getting awesome people aligned and working efficiently on your team.
You might be thinking…
Not me. I’m SOLO! I don’t need to know how to hire the right person….
BALDERDASH! Even if you’re a die-hard solo-preneur, unless you are proficient in everything from bookkeeping to graphic design (and are crazy enough to think you can do the best job all on your own), you’ll need to hire or outsource someone to help you get the jobs done, done right, and done great. It’s also the only way to expand a business effectively and have your business working for you instead of you being a slave to your business. Unless you’re the type of guy or gal who wants to work 20 hours a day only to never see your business grow…and I don’t think that’s you. Knowing how to hire is as essential as knowing how to pay your taxes.
David’s advice will help you weed through the forest of applicants, know what to ask, how to ask it, and how to know if someone is going to help you forward your business or just waste your time and/or resources (been there…done that!).
He’s my go-to guy on anything to do with business expansion, hiring, and organization. Now you get to apply is wisdom to your business to.
Here’s a run-down of what you’ll learn in this episode:
:51 – How David became to Hiring Guru 1:31 – The Two Areas That Can Be The Downfall of Any Business 2:00 – The Amazon Best Selling Book 3:38 – When Should You Consider Hiring 6:00 – The First Steps You Should Take BEFORE You Hire Someone 7:15 – What You Need to Have in Place BEFORE The Interview 8:00 – What Do You Say In The Ad 8:56 – How to Separate an OKAY Hire to an AMAZING Hire 11:39 – The 10 Truths of Hiring: Truth #1 14:14 – Getting the REAL TRUTH From the References 15:15 – Creative Interview Questions That Will Expose DUD Applicants 18:30 – How Can You Set Up Your New Hires to Have a GREAT Experience 19:27 – What 2 Thinks You Need to Have in Place (GOLDEN NUGGET) 20:51 – The Most Important Part of Hiring 23:20 – Mistakes To NOT Make During an Interview 27:20 – Who Should Be Doing The Hiring In Your Business 29:30 – Why An HR Person Isn’t Always Great At Hiring 32:12 – How to Connect With David Lee Jensen
Online marketing can be confusing and overwhelming when you don't know where to start. There's a ton of terms that are hard to understand, not to mention all the abbreviations like CPA, CPC, ROI, CPA, CLV.!!! Trying to create your online masterpiece over a snake-pit of confusion only leads to frustration...you know, that I'm going to break this stupid computer kind of frustration.
In this Free course, I give you the starting point and explain all the basics from branding to lead generation, with all the words and abbreviations defined and explained. I spent time writing all 123 pages because I'm a trained educator - before marketing online, I was a high school teacher. My goal is to help you master the basic 101's of marketing so you can launch into your money-making mojo online.
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