How To Promote Your Business On Twitter

How To Promote Your Business On Twitter

Wondering if Twitter is worth your time? Or what it can do for your business?

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Or, are you at the “What the heck is Twitter?” point? Or, how to promote your business on twitter???

At the beginning of 2015, I didn’t give a hoot about Twitter (gasp!). Quite frankly, it wasn’t even on my radar. I was knees deep in Facebook Ads, Instagram and direct traffic to promote my business. I wasn’t really sure what Twitter was or how one would use it to promote themselves or their business. It looked like a big waste of time to me.

That all changed when three things happened:

  1. Periscope was unleashed. I LOVE IT, use it, and promote with it. It’s directly connected to Twitter so I knew I needed to start building a following and learn it.
  2. Facebook shut down my ads account. Yes. It really did happen. After two nights of cold sweats, I decided I’d look at other social media platforms to get my lead gen back on track.
  3. I met Jennifer Lehner in Freedom Hackers Mastermind.

Jen’s not your typical “guru”.

She’s about the humblest person I’ve met. She’s not prone to bragging about her extraordinary skills on Twitter or her uncanny ability to know about the latest-greatest social media tool before anyone else does. That’s why I’m her biggest fan. JEN IS THE BOMB. Her Facebook Group, the Front Row, is an amazing community where you’ll learn about everything that’s new in digital marketing.

I spotted a post from Jen online and asked her if she would show me Periscope. We had never met and at that point weren’t even “friends”. Still, she said YES! The next day, we spent an hour on Skype and she walked me through Periscope. Since then, I’ve sold more than $30K of my Periscope Mastery course…and I give Jen all the credit. I would never had been able to show you how to use Periscope to successfully promote your business, gain more followers, create online influence, and more if she hadn’t been the first to give me the scoop! She knows her stuff inside and out. So, when Facebook turned me off, my next question to her was:

How to Promote Your Business on Twitter?

I’m not going to layout the entire plan here…you’ll hear it all in the Podcast. But know this: Jen’s advice on how to promote your business on twitter gave me substantial results FAST. I grew my followers organically to over 8,500. On a monthly basis, I have more than 35,000 checking out my profile. My tweet engagement has gone up substantially. Here’s today’s stats:

Screenshot 2016-01-28 16.47.07

Pretty awesome, right?

Numbers don’t lie. I’m getting a lot of attention on Twitter. Most importantly, that attention is turning into leads and sales.

So how can you promote your business on Twitter and get the attention you need to #BOOM?

In today’s episode, Jen shares how to promote your business on twitter with simple, effective strategies you can use to:

  • create a profile people love to follow,
  • connect with your target market,
  • engage other influencers,
  • grow your list and sell your products,
  • and more!

If you put what Jen shares to work, you’ll soon be using Twitter as a powerful marketing tool to #BoomYourBusiness. To really step up your Twitter game, become of member of Jen’s course, Bird Nerds! It’s the fastest way to grow your targeted audience on Twitter.

Anybody who has a Twitter handle, is someone you can contact. That's not true on any other… Click To Tweet

To get you #rocking, I’ve put together a 7 Day Twitter Challenge you can download by clicking here. Follow the instructions and the check-sheet to get more followers, more engagement, and more people coming to your profile daily.

Twitter Images

Hope over to #BIZBOOMERSCOMMUNITY for help with the challenge. I’m putting a video up to help you get these strategies to work!

Take a second to tell us what you thought of this episode! Leave a comment below.

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Rock Your Webinars With Amy Porterfield’s Webinar Strategy

Rock Your Webinars With Amy Porterfield’s Webinar Strategy

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Here’s a quick summary of what you’ll take away from today’s episode with Amy Porterfield.

  • How Amy Used Webinars to Launch a 7-Figure Online Business
  • The Questions To Ask To Know If You Should Be Using Webinars In Your Business
  • A Powerful Way to Become Profitable With Webinars…Even If You Don’t Have a Product!
  • The Full-Proof Method to Know If Webinars Will Work For You…(Before You Spent Time or Money On Them)
  • The “Newbie” Mistakes You Want to Avoid (And How To Side-Step Them Like a Pro)
  • How to Have a Super Thrilling Q & A Session Your Viewers Will LOVE!
  • Amy’s Advice on Automated Webinars
  • The Best Webinar Tools
  • Super Engaging Way to Increase Attendance on Your Webinars
  • How Amy Gets 12,000+ Registered Guests For Her Webinars
  • What’s Reasonable In Terms of “Show Rate”
  • How To Increase the Success & Sales Conversions on Your Webinars

To Download the Transcript and Action Guide, Click Here Now.


 

What do you do when one of your online marketing idols agrees to be a guest on your podcast?

A happy dance of course 😉

That’s exactly what I was doing when Amy Porterfield said “YES!!!” to being a guest on my podcast. (I even have witnesses)

A year ago, I didn’t even know who Amy was….whaaaaat? But in 2015, she rocked my world. This chic has it GOING ON! Not only is she earning millions online, she’s super cool, wickedly funny, and just..well..NICE! Seriously! Sweet as pie.

How I Connected With Amy and #BOOMed With Her Webinar Training

A few days after the New Year, I penned a post “The Surprising Lessons I Learned in 2015…”. Last year was a year of transformation for me. A big part of that transformation was my commitment to shannon & amystudy and learning, I devoured course after course on marketing, branding, blogging, finance, and more.

I purchased a course with Amy’s affiliate link because I liked the bonuses she was offering (they were really juicy!), including a special course on webinars. I’ve done webinars for years but wanted to increase my registrations, tune-in rate, and conversions. The bonuses Amy doled out were worth more than the $2,000 I paid for the original course! She poured on the Awesomeness. It included a member’s only Bonus site and a weekend retreat in San Diego. The retreat was amazing and focused on how to scale a business to the 7-figure level by focusing on income-driving activities. It was an amazing networking event, I learned a ton, and made some new business besties.

Amy Porterfield’s Webinar Bonus Changed How I Do Webinars

There’s a few big changes I’ve made in my webinars that have made a solid improvement in my conversions and sales. In today’s podcast, I asked Amy questions focused on helping you maximize your results with webinars. Amy shares tips and strategies, including some painful mistakes to avoid, so you can get your business #BOOMing with webinars.

Webinars are a home run for anybody that has an online training course. @Amy Porterfield Click To Tweet

Since the moment I clicked on Amy’s affiliate link to now, I’ve listened to a plethora of her Online Marketing Made Easy Podcast episodes, applied lessons from her Show Notes Worksheets, remodeled my business to include her advice and guidance, and increased my following, sales, and revenue with strategies she suggested I employ.

SheScreenshot 2016-01-18 17.59.16 even inspired me to do this podcast (and helped with the naming!).

At the retreat, Amy gave me a bit of “non-webinar” advice I’ll pass on to you as an extra bonus…include your searchable keyword in the title of your podcast. Hence, the Booming BUSINESS Podcast and Amy’s ONLINE MARKETING made easy.

I could go on and on about how amazing Amy is. It’s pretty evident I’m a fan. My advice, YOU SHOULD BE TOO! She’ll rock your world and help you get #rockstar results in your business. To attend Amy’s upcoming Free Master Class, click here now!.

 

Get Your Free Copy Of The Booming Business Webinar Prep Checklist

To help you put what you’re learning in today’s podcast to work in your business, I created a special Action Guide: “The Booming Business Webinar Checklist”. Click here now and you’ll get the PDF Download PLUS the Full Audio Transcription so you can read along while you listen, highlight, take notes, and put it to action.

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Enjoy! Be sure to leave a comment below and let me know how you’ll be using this training in your business.

Much love,

Shannon Signature

 

 

 

 

 

PS: Here’s a list of recommended webinar tools you’ll love!
Easy Webinar
WebinarJam
GoToWebinar
LeadPages

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How to Hire The Right Person with David Lee Jensen

How to Hire The Right Person with David Lee Jensen

I’m super excited for you to listen to this week’s Booming Business Podcast Episode with David Lee Jensen, the Hiring Expert. Doing this interview was a blast…David’s super fun to be around and listen to. And, the bottom line is he truly knows how to get businesses BOOMING…including YOURS!

How to Hire the Right Person – I met David in the Caribbean (fun!!!) while I was there for a marketing convention with some amazing entrepreneurs, including Grant Cardone. A colleague kept saying he wanted to connect me with a really cool guy who writes for the Huffington Post because he thought we’d love to collaborate. We never got around to it on US soil, but…

As phenomenal as the universe works, all three of us were in Aruba at the same time for a variety of different reasons, and David and I finally had the opportunity to connect. My friend was right…we instantly meshed, our purposes were aligned, and we’ve been collaborating every since.

David is the #1 Amazon Best Selling author of the The Naked Interview: How to Hire Without Regret and has rubbed shoulders with some of the greatest entrepreneurs on the planet, including Sir Richard Branson, Ariana Huffington, Joe Polish, Grant Cardone, and more. His column, The Hiring Guru, on HuffPo is incredibly popular, providing real-time advice to business owners on how to find excellent hires who are aligned with their business goals and mission.

He’s consulted with Fortune 500 companies, graced the stages in front of too many audiences to mention, is a sought-after business coach, and an all around great guy. Plus he’s married to one of the coolest chics I know, Sunny, who’s got a featured show on BLAB.

So, why do YOU need to know how to hire the right person?

No matter what size your business, you’ll need to hire at some point. It’s better to do it the right way than the wrong way…save yourself the trouble. I’m not sure why, but most entrepreneurs never think to educate themselves on hiring before we do it. There is actual skill involved to getting awesome people aligned and working efficiently on your team.

You might be thinking…

Not me. I’m SOLO! I don’t need to know how to hire the right person….

BALDERDASH! Even if you’re a die-hard solo-preneur, unless you are proficient in everything from bookkeeping to graphic design (and are crazy enough to think you can do the best job all on your own), you’ll need to hire or outsource someone to help you get the jobs done, done right, and done great. It’s also the only way to expand a business effectively and have your business working for you instead of you being a slave to your business. Unless you’re the type of guy or gal who wants to work 20 hours a day only to never see your business grow…and I don’t think that’s you. Knowing how to hire is as essential as knowing how to pay your taxes.

David’s advice will help you weed through the forest of applicants, know what to ask, how to ask it, and how to know if someone is going to help you forward your business or just waste your time and/or resources (been there…done that!).

He’s my go-to guy on anything to do with business expansion, hiring, and organization. Now you get to apply is wisdom to your business to.

Here’s a run-down of what you’ll learn in this episode:


:51 – How David became to Hiring Guru
1:31 – The Two Areas That Can Be The Downfall of Any Business
2:00 – The Amazon Best Selling Book
3:38 – When Should You Consider Hiring
6:00 – The First Steps You Should Take BEFORE You Hire Someone
7:15 – What You Need to Have in Place BEFORE The Interview
8:00 – What Do You Say In The Ad
8:56 – How to Separate an OKAY Hire to an AMAZING Hire
11:39 – The 10 Truths of Hiring: Truth #1
14:14 – Getting the REAL TRUTH From the References
15:15 – Creative Interview Questions That Will Expose DUD Applicants
18:30 – How Can You Set Up Your New Hires to Have a GREAT Experience
19:27 – What 2 Thinks You Need to Have in Place (GOLDEN NUGGET)
20:51 – The Most Important Part of Hiring
23:20 – Mistakes To NOT Make During an Interview
27:20 – Who Should Be Doing The Hiring In Your Business
29:30 – Why An HR Person Isn’t Always Great At Hiring
32:12 – How to Connect With David Lee Jensen

You're absolutely missing the boat on a great hire if you don't...David Lee Jensen Click To Tweet

Let me know how this podcast is helping you to #BOOM Your Business. Leave a comment below and I’ll write back!

To your success!

Shannon Signature

 

 

 

 

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The New Year’s Resolution RESOLUTION with Jeff McMahon

The New Year’s Resolution RESOLUTION with Jeff McMahon

Happy New Year!!! What an exciting time.

No matter how your year went last year, you’ve just stepped into a brand new year, a new experience, and a clean slate from which to create your best year ever. It’s the most exciting time of the year…a fresh start, a time to focus on creating and manifesting abundance, success, prosperity, happiness, and everything else you want for this year.

It’s a Time For Setting Powerful New Year’s Resolutions and Achieving Them

Far too often, we hit January 1st with New Year’s Resolutions and really don’t put any intention towards accomplishing them or following through with planned and focused action. This leads to failure, a loss of believe in ourselves, and a lack of positive gain or results.

This year, I invite you to really think on what you want before formulating your New Year’s Resolutions. Instead of just spouting out some ho-hum “wants”, concentrate on New Year’s Resolutions you are truly willing and excited to go after. Create resolutions that you can further define into goals, establish action plans for, and carry out with intention. (Download the Action Guide from Podcast Episode 1 for great exercises on creating a Strategic Action Plan to achieve your goals)

In this episode, I interviewed my Virtual Personal Trainer and Fitness Expert Jeff McMahon on how you can turn your resolutions into accomplishments. He’s helped me stay accountable, focused, and intentional on my goals and his advice is super valuable to  you getting what you want in 2016.

How To Check-Off Your Resolutions As Goals Achieved

This episode is title the New Year’s Resolution Resolution because we are applying complete and total resolve in our intention to carry through your New Year’s Resolutions to completion. Jeff has provided great ideas and actions you can take to get stellar results with your resolutions.

Jeff is the go-to fitness trainer and expert for industry superstars including Pat Flynn, Chris Ducker, and myself. Fast-charging executives, excelling entrepreneurs, and those who aspire to exceptional results turn to Jeff to get their goals completed. Now you have access to his top-level training with the Booming Business Podcast! It’s my New Year’s gift to you to help you #RockYourResults in 2016.

Listen to the episode, take notes, and apply his strategies to your day-to-day life to make your New Year’s Resolutions GOALS ACHIEVED! This accomplishment will be a stepping stone to even greater achievements throughout the year. Starting your New Year with full intention towards the accomplishment of your greatest desires will bring more momentum and success and launch you into your most successful year yet.

Be sure to grab your copy of Jeff’s in-demand e-book, The Magic Pill: Lifestyle Secrets of a Personal Trainer. It’s full of great advice you can apply to see a real result.

Click Here to Download The Magic Pill Ebook

And, let me know what your resolutions are for this year and how I can help you achieve them in the comments below!

Let’s #BOOM 2016 and make this your most accomplished year yet.

Much love,

Shannon Signature

 

 

 

 

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The Surprising Lessons I Learned in 2015…and Where It’s Taking Me In 2016

Is it just me, or does it seem like December 31st landed in your lap way too fast? This year went by wickedly fast.

As I sit here chugging down my home-made super nutritious mocha latte (seriously…I’ve hacked mochas and make them healthy…recipe below!), I’m looking back at everything that I’ve experienced, accomplished, didn’t quite win with, etc. and there’s some pretty cool, and really surprising lessons I’ve learned.

What better way to end the year than to share these lessons with you!

On January 1st, I decided this year was going to be my year of TRANSFORMATION.

I rang in the New Year at 40. Just a few short weeks earlier, I traumatically lost my 2nd child at 5 months pregnant. We were super excited about the baby, a boy, and had already told our friends, family, neighbors…and our daughter. Telling her the baby wasn’t coming after all was one of the toughest days of my life. She was only 4 and didn’t really grasp the concept of death.

That Christmas I drowned myself in wine and cookies. When the New Year arrived, I knew I had to pull up my big girl pants and get on with life. So, I decided to get into action.

I had two big intentions in the beginning of the year:

  1. Get clear on the purpose, vision, products and direction of my business.
  2. Become a better person…the person I would like to be for the rest of my life.

When I set these intentions, I knew I was willing to give 100% of myself to them. I had decided this is what was needed to get the results I wanted for myself and my family.

When setting your intentions, don’t be so-so about it…be decisive. Decide on what you are REALLY willing to commit to and give extra effort and action towards.

Okay…so let me break this down for you.

I’ve been in business since 2002 and my business has evolved over time. We’ve been wildly successful at times and wildly financially frustrated at times. In 2012 we went through bankruptcy after enduring heavy business and real estate losses (with more than $2mil in debt). After that, I pretty much did anything that would bring in money whether or not I enjoyed it, was passionate about it, or even liked it. Nothing X-rated or illegal I assure you, but worked with clients who weren’t my favorite, did business I wasn’t empowered by…that sort of thing. Like working a job you hate just to pay the bills, get it?  Now that we were back in a financially stable place with a great six-figure income, I wanted to refine my business into one that I would again love, enjoy, and feel as thought I was serving a great purpose. I wanted my business model to be exciting, fulfilling, and very lucrative.

My second intention came about after some serious self-reflection. At 40, I really wasn’t liking who I was being in life. I was getting pretty critical, cynical, and lazy. I’ve always been a really upbeat person but life was taking it’s toll. When I lost the baby, I found myself struggling to get my MOJO back and was committed to becoming happier, more at peace, and filled with more energy than ever before.

So here’s the journey I travelled in 2015. It’s been pretty amazing, with lots of self-exploration, learning, and adventure. I’m super grateful to my loving husband for supporting me in this growth and for my amazing, beautiful, “let’s do it” daughter who traveled with me on most adventures. I’m truly blessed.

First, I had to realize that I didn’t know everything.

I did A LOT of study. I took a great number of courses including Marie Forleo’s B-School, Kimra Luna’s Rock-It With Webinars, Digital Marketer, Dave Ramsey’s Financial Peace University, and more. I dove in, studied, and applied. It was during this journey that I decided on the purpose and vision of my business.

I branded myself the Booming Business Strategist and decided to share my experience, know-how, and skills with other entrepreneurs to help you realize your goals, dreams, and aspirations. A friend pointed out to me that I was one of the most knowledgable and experienced entrepreneurs he knew…why wasn’t I using that in my business to help others? It was hard for me to recognize my own greatest strengths but easy for others to tell me what they thought I was great at.

After all, I HAD accomplished A LOT. I’ve personally earned millions in business, I’ve built large teams, I’ve successfully launched products online, I’m a master at lead generation, I’m an excellent speaker and trainer…

So, I surveyed. I surveyed friends, clients, and previous customers. They all said similar things: I had helped them break through an area of their life they needed help in and my advice did the trick. YES!!! I had been doing that for years but never thought to truly incorporate it into my business.

First Surprising Lesson: Recognize Your Strengths and Use Them to Empower Others

For years, I have been turning down requests from people to hire me as their coach because I didn’t want to do coaching. When I actually addressed why I didn’t want to do coaching it was because of the belief that I would have to deal with people who wouldn’t do what I told them to do. I didn’t want to fight with people on what I know to do that produces results.

In that realization, I also decided I would screen my clients and get their agreement that they would APPLY what I was teaching them. BINGO! It was the right move 😉 My main focus isn’t one-on-one coaching, but rather group coaching and online education. The few personal coaching clients I have are the ones who want FAST results and are super motivated, highly driven, and take action. It’s ridiculously rewarding to watch them BOOM!

Now, the clearly defined purpose of my business is “To Provide Valuable and Relevant Education, Training, and Coaching That Helps Business Owners Experience a Positive Result”. Cool, right? I love it. It just feels good…and on purpose. It’s aligned with my greater aspiration of making a world-wide impact in people’s personal prosperity.

Along with my redefined and realigned purpose came a new website, lots of new connects, and a ton of travel. I went to NY for Periscope Summit and made some really cool friends. I also went to the Caribbean to learn from amazing business leaders and marketers, including Grant Cardone. I’ve made so many new friendships and have great colleagues I love doing business with. I was in Los Angeles and Vegas a bunch.

I also realigned myself with network marketing. For years, I went back and forth and was living in a “Maybe” about the industry. The uncertainty was painful. I would waver back and forth, unsure if it was a good path for me. But the fact is, I LOVE the industry. I LOVE building a team and watching others flourish. I truly enjoy sharing products and a business that inspires and helps others. So…I’m back in full force as a second division of my business.

Second Surprising Lesson: Living Your Purpose is Powerful.

DO WHAT YOU LOVE. Don’t Deny It. Follow your passion and be true to yourself.

The journey this year brought me close to so many amazing people, old friends and new ones. I’m grateful for the people who have inspired me along the way, taught me something new, cheered me on, and trusted me to help them get the results they wanted.

Amazing Friendships & Adventures (1)

Third Surprising Lesson: Sometimes You Don’t Get What You Expect, But You’re Still Winning.

My very first venture into business was outrageously successful. Within 16 months I had earned over $1million dollars and that pace kept on going for 7 straight years. This year, as I was launching and branding my new business, I pretty much expected that same lightening-in-a-bottle success. It didn’t quite happen that way. I’ve had some great successes but my first online course launch wasn’t as HUGE as I wanted. I expected to break through $100K in the launch and barely made it to $10K. That sent me into a wild spiral of self-defeat. I abandoned the project altogether and started creating new products, projects, etc.

Fortunately, I have some really great mentors. I was speaking with one of them about my goals for the rest of 2015 and 2016. In reviewing my “successful actions” and “unsuccessful actions”, I had a shocking revelation.  We were crunching some numbers on my launch..which I had prior refused to look at because I considered it an EPIC failure. When we looked at it, the launch cost me $2K and I made $8K. In his eyes, the launch was incredibly successful…I had earned a 400% profit on my money and I did it in 2 days of sales. I walked away from the product and gave up on it when in reality, I should have stayed with it and scaled it up.

I didn’t get what I expected but I still won. I was measuring all of my present and future results up against my past results. I was also measuring my results against other’s results. It was a big mistake and one that I won’t be making again in the future. Now, when I’ve identified successful actions, I’ll scale them up to achieve the mark I want.

Now, on to becoming a Better Person.

It was a big realization that I wasn’t happy with myself. This year, I wanted to realign myself with my love of people and love myself more. I committed to a path of personal development that eliminated the mental head noise and gave me 100% clarity on my own personal greatness. I realized that my previous experiences in life taught me that it was wrong to shine, not okay to aspire to great things, and that I should feel bad or guilty for every little thing. Once I cleared all that up, the magic and happiness of life just all fell into place. Add that to my newly aligned purpose and it’s pretty much unicorns and rainbows over here. Such a TRANSFORMATION from the end of last year.

I’m happier now than I have ever been. I’m closer to my husband and my daughter, our relationships are amazing, I’m calm and peaceful, and I’m able to think clearly.

The amount I’m able to get done is extraordinary because I feel confident, self-assured and passionate about my purpose. I regained my love of people and wouldn’t you know it, tons of new friends showed up in my life.  I’m 100% confident that I am able to help people in a powerful and certain way.

Fourth Surprising Lesson: It’s Vital To Love Yourself.

Be good to YOU. Honor your greatness. In order to help others, you need to know you CAN help them and be confident in who you are. No matter how great your plans are, in my opinion, it’s hard to make great strides in life if you’re not okay with you. So, do what you need to to get on a path of truly loving yourself.

As part of my self-growth journey, I also eliminated the news, negative TV shows, negative friends, and anything else that didn’t leave me feeling awesome and empowered. What a difference that has made!

What’s next for 2016?

My plans are BIG for this year…like multiple 7-figures BIG.  I just launched the Booming Business Podcast last night and already that’s going nuts…people are excited about that! I’ve planned out 24 episodes already, so look forward to some amazing content and training!

In addition, I plan to launch a new updated and expanded version of the Booming Business Funnel course that will be called Booming Business Academy. Look forward to that at the end of February/beginning of March. I opened up a limited coaching practice for individuals who want fast results in their life and business and that’s almost filled up.

I’m planning on writing a book this year and a movie (screenplay). Bet the screenplay part shocked you, huh? It’s totally new to me, but my friend Jen and I have an amazing storyline that we’er super excited to get out to the world. It’s a comedy, of course.

I also want to have another baby…er…babies. Pregnancy is definitely in the immediate future and I’m praying for twins. I know, I know…you probably think I’m psycho, but I’ll be 42 in January and want at least 3 kids, so why not have two at once. And a nanny!

I want to travel even more this year, but internationally. Ireland, Argentina, Australia, and some tropical beaches are all on my list.

I plan on building a huge team of leaders in my NM company. That’s going to be a lot of fun!

This year, my focus is “A Balanced Life AND A BOOMing Business”. It’s the title of my hugely successful e-book and the theme I’m choosing for 2016.

What’s next for YOU in 2016?

I’d love to hear how you plan to make 2016 your best year ever! Leave a comment below and share your plans with me. I want to support you in making 2016 EPIC, so share with me how I can do that.

And here’s that Healthy Cafe Mocha recipe I promised:

1 cup naturally decaffeinated organic coffee, brewed hot
1 tbsp organic refined coconut oil
1 scoop Pure Nourish Power Boost

Put in a blender on high, blend for 1 – 2 minutes and drink. Yummy!

I start my day with it every morning and feel amazing.

Much love!

Shannon Signature

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