You want to grow an online business, which means you need to create your online presence, grow an e-mail list, and gain the attention of an audience that would love to buy your products and services, right?
Yes, it’s true. It can be daunting, frustrating, and you may want to break something in the process of learning how to do it, but it’s totally worth it my friend.
I get where you’re coming from…here’s how to crush those worries.
When I started my business way back in 2002, doing anything online was foreign to me. My online capabilities extended to playing games on Yahoo and doing Yahoo Searches for topics related to my Biology curriculum. Those searches often turned up some..well..”interesting” content.
My aptitude for computers was so low my husband eventually put child restrictions on my computer to prevent me from repeating the virus downloads and X-rated pop-up sites I seemed to end up in. Not that I was looking for porn, mind you. But when you do searches for things like “The Reproductive System” images, that’s what shows up. (I was a Biology teacher, remember?)
I didn’t consider doing any type of online marketing until a friend mentioned Google to me early in 2003. I hadn’t heard of it (told you I was in the dark ages) and did a Yahoo Search on Google (so wrong…I know!).
Up popped Google and my first search was “What is Google?”. My eye went directly to the ads on the right side of the page…oooooooooooooohhhhhhh!!!!
Images of instant lead flow popped in my head and so began my online marketing adventures.
I didn’t have a lick of experience, but definitely had the drive to learn it and do it. At the time my only lead flow was the result of distributing 5,000 flyers per week on foot and two newspaper ads. I was doing well…that alone got me to $40K a month in income, but I knew that online marketing could help me do it better, faster, and easier. Plus, I was tired of getting chased our of parking lots by Rambo wanna-be security guards protecting their guests from the possibility of a life of freedom. That and it was hot as hell in Tucson…my tan was awesome but the heat was killing me. I was sweating places you should never sweat and it was making the leather in my Lexus funky.
I purchased a course called “Insider Secrets to Marketing Your Business on the Internet”. While I waited for it to arrive…(yes, they actually shipped courses back in the old days), I created a simple website using a replicated website system similar to what is now available like LeadPages or ClickFunnels. I placed my first ads on Google Adwords and I was golden.
I’m THAT type of gal…I do shit before I even now how to do it and then say a Hail Mary hoping it works. It usually does but I have walked through the fire of some epic failures. Fortunately my husband’s gotten used to the fact that I’m a bit of a maverick.
This time I was golden…Within 1 week, I had 300 fresh leads and my new course still hadn’t arrived. Plus, my husband developed a new type of adoration for me called “holy shit, my wife’s a magician”.
John and I were doing a freakin’ happy dance. That week alone we made $22K in sales.
A month later we raked in a cool $133K in profits. We were like teenagers getting drunk for the first-time…giddy and stupid. Just 5 months earlier I was teaching high school Biology for a degrading $2K a month paycheck. Now I was earning over $25K a week.
Since then, I’ve focused entirely on online marketing and it’s been the golden ticket to consistently earning high six-figures profits every year. It’s enabled me to travel the world, work form home, live wherever I feel like it, donate hundreds of thousands, work when I want and not when I don’t, create multiple businesses, etc. etc. etc. Get the picture? It’s bliss.
It’s not as easy now as it was in 2003.
In 2003, I was the only direct sales gal online. No one else was really building their network marketing business using the web. Sad but true. I didn’t know how to create a high-converting squeeze page, I was just the only girl on the block doing it. I was an innovator and people thought I was nuts. Totally cool with me. I loved how they told me it was a mistake while I made a fortune.
Until it crashed. Seriously. Google Adwords decided they hated direct sales companies and turned my account off. Lead count? 300 to zero in 60 seconds flat.
That’s when I realized that in order to keep my lead flow going, I had to become super adept at predicting changes, diversifying, and leveraging different marketing streams. How people got to my site changed.
What didn’t change was how I created my sites.
By that point, I had gotten really good and had a great understanding of how to create a high-converting squeeze page. The formula is pretty basic and common-sense. Admittedly, I was a bit surprised that I didn’t have to change how I created my sites, just the traffic sources. The methods used to create high-converting websites remained stable and true.
The Most Important Step to Creating High-Converting Websites
First, you have know your audience. You have to know who your creating the website for. This will determine your language, colors, images, amount of text, and structure of the site.
Men in their 20’s will respond very differently than men in their 40’s. Women who are mothers will respond differently than women who aren’t. Men who make $30K a year will respond to different language and structure than men who bring home $100K or more. Executive women will respond to different language than women who are housewives.
Know the demographics, understand their problems, get clear on how they like to be spoken to and what attracts them.
Then, Offer Something They Really Want
If you understand the problems of your ICA, then you’ll understand what solutions you can offer. This is super important when learning and implementing how to create a high-converting squeeze page. Giving your audience a freebie (e-book, video, mini-course, etc) that helps them solve a smaller problem entices them to opt-in to your list, get your freebie, and have a win with it. This alone helps to build trust and rapport with your list members. Then you can offer your course, services, or products that help solve their bigger problems.
Use imagery with your freebie offer. Have your offer look incredibly amazing and super valuable to your target audience.
Craft Your Content Using Language They Would Use
When you create a headline or body text that contains the exact same language your audience is using, it appeals directly to them. How do you get this information? Survey, scour Facebook groups, analyze tweets. This is called market research and it’s vitally important to the success of your lead generation page and offer.
Once you have this data, use the words in a headline, in the body copy, in videos you create. Speaking in your audiences’ own words connects you to them, it makes YOU and your offer real.
Structure Your Site
Here’s where you get to create. If you’re brand new to the web, I highly recommend using LeadPages or ClickFunnels to create your opt-in pages. Both of these tools are super easy to use, have pre-designed templates, and give you flexibility to customize and create your magical content. There’s a few rules to follow when you are creating your pages:
- Stick with the colors your ICA (Ideal Customer Avatar – a mocked-up representation of the person who ideally will buy from you) connects with. Don’t use more than 2 – 3 colors on your site.
- Don’t use more than two fonts on your site and stick with fonts your ICA will connect with.
- Try to keep the Opt-In button “above the fold”. This means that someone would not have to scroll down to see it.
- Create mystery and desire with your squeeze page copy. Don’t satisfy it. You want people to opt-in before getting the solutions to their problems.
- Use images or video. Video is the highest converting option.
- Create a Thank You page that matches the opt-in page. Use the space on your thank you page well. Include social media share buttons, testimonials, etc.
In theBooming Business Funnel Checklist., I lay out step-by-step how to create a high-converting squeeze page.Follow along with each step as it guides you easily through the details on how to create a high-converting squeeze page.
Once your site is done, set up a Split Test.
I’m often asked how I create high-converting opt-in pages that get opt-in rates as high as 60%. I test. Seriously, I create split test after split test until I have the perfect combination of colors, images, button location, etc. Once it’s tested, then it’s golden and I use it until I find an even better solution. With both LeadPages and ClickFunnels you can easily create great pages. Have fun with it. Be sure to only change one variable so you really know what made the difference. I talk about this in the Booming Business Funnel Checklist.
Test It Before You Use it.
Once your page is completed, be sure to opt-in yourself to test that everything is working. Once you’ve verified that your opt-in form is working and you’ve received the email you’ve set up to deliver your freebie, then it’s time to deliver it to the world. Your next step is getting traffic which I’ll talk about extensively in future blog posts. You can learn about how to promote your business on twitter here and how to grow your business with webinars here.
Before you go, do me three favors:
- If you got a lot out of this post, be sure to share it. The more shares, the more I know this content was awesome and to write more on the subject.
- Download the Booming Business Funnel Checklist below. I’d hate to see you go without it. In this 17 page comprehensive step-by-step checklist, I lay out the exact sequence my team follows to create my pages. I wrote this up for my team members so they know exactly what to do to create my pages. Now you’ll have it too.
- Leave a comment below. I LOVE to hear from you…if you have a question, leave that too.
Thanks for being a part of my #BizBoomer Community. You Rock for Following Your Entrepreneurial Dreams. Keep Following Your Passions and Your Dreams!