Is it just me, or does it seem like December 31st landed in your lap way too fast? This year went by wickedly fast.

As I sit here chugging down my home-made super nutritious mocha latte (seriously…I’ve hacked mochas and make them healthy…recipe below!), I’m looking back at everything that I’ve experienced, accomplished, didn’t quite win with, etc. and there’s some pretty cool, and really surprising lessons I’ve learned.

What better way to end the year than to share these lessons with you!

On January 1st, I decided this year was going to be my year of TRANSFORMATION.

I rang in the New Year at 40. Just a few short weeks earlier, I traumatically lost my 2nd child at 5 months pregnant. We were super excited about the baby, a boy, and had already told our friends, family, neighbors…and our daughter. Telling her the baby wasn’t coming after all was one of the toughest days of my life. She was only 4 and didn’t really grasp the concept of death.

That Christmas I drowned myself in wine and cookies. When the New Year arrived, I knew I had to pull up my big girl pants and get on with life. So, I decided to get into action.

I had two big intentions in the beginning of the year:

  1. Get clear on the purpose, vision, products and direction of my business.
  2. Become a better person…the person I would like to be for the rest of my life.

When I set these intentions, I knew I was willing to give 100% of myself to them. I had decided this is what was needed to get the results I wanted for myself and my family.

When setting your intentions, don’t be so-so about it…be decisive. Decide on what you are REALLY willing to commit to and give extra effort and action towards.

Okay…so let me break this down for you.

I’ve been in business since 2002 and my business has evolved over time. We’ve been wildly successful at times and wildly financially frustrated at times. In 2012 we went through bankruptcy after enduring heavy business and real estate losses (with more than $2mil in debt). After that, I pretty much did anything that would bring in money whether or not I enjoyed it, was passionate about it, or even liked it. Nothing X-rated or illegal I assure you, but worked with clients who weren’t my favorite, did business I wasn’t empowered by…that sort of thing. Like working a job you hate just to pay the bills, get it?  Now that we were back in a financially stable place with a great six-figure income, I wanted to refine my business into one that I would again love, enjoy, and feel as thought I was serving a great purpose. I wanted my business model to be exciting, fulfilling, and very lucrative.

My second intention came about after some serious self-reflection. At 40, I really wasn’t liking who I was being in life. I was getting pretty critical, cynical, and lazy. I’ve always been a really upbeat person but life was taking it’s toll. When I lost the baby, I found myself struggling to get my MOJO back and was committed to becoming happier, more at peace, and filled with more energy than ever before.

So here’s the journey I travelled in 2015. It’s been pretty amazing, with lots of self-exploration, learning, and adventure. I’m super grateful to my loving husband for supporting me in this growth and for my amazing, beautiful, “let’s do it” daughter who traveled with me on most adventures. I’m truly blessed.

First, I had to realize that I didn’t know everything.

I did A LOT of study. I took a great number of courses including Marie Forleo’s B-School, Kimra Luna’s Rock-It With Webinars, Digital Marketer, Dave Ramsey’s Financial Peace University, and more. I dove in, studied, and applied. It was during this journey that I decided on the purpose and vision of my business.

I branded myself the Booming Business Strategist and decided to share my experience, know-how, and skills with other entrepreneurs to help you realize your goals, dreams, and aspirations. A friend pointed out to me that I was one of the most knowledgable and experienced entrepreneurs he knew…why wasn’t I using that in my business to help others? It was hard for me to recognize my own greatest strengths but easy for others to tell me what they thought I was great at.

After all, I HAD accomplished A LOT. I’ve personally earned millions in business, I’ve built large teams, I’ve successfully launched products online, I’m a master at lead generation, I’m an excellent speaker and trainer…

So, I surveyed. I surveyed friends, clients, and previous customers. They all said similar things: I had helped them break through an area of their life they needed help in and my advice did the trick. YES!!! I had been doing that for years but never thought to truly incorporate it into my business.

First Surprising Lesson: Recognize Your Strengths and Use Them to Empower Others

For years, I have been turning down requests from people to hire me as their coach because I didn’t want to do coaching. When I actually addressed why I didn’t want to do coaching it was because of the belief that I would have to deal with people who wouldn’t do what I told them to do. I didn’t want to fight with people on what I know to do that produces results.

In that realization, I also decided I would screen my clients and get their agreement that they would APPLY what I was teaching them. BINGO! It was the right move 😉 My main focus isn’t one-on-one coaching, but rather group coaching and online education. The few personal coaching clients I have are the ones who want FAST results and are super motivated, highly driven, and take action. It’s ridiculously rewarding to watch them BOOM!

Now, the clearly defined purpose of my business is “To Provide Valuable and Relevant Education, Training, and Coaching That Helps Business Owners Experience a Positive Result”. Cool, right? I love it. It just feels good…and on purpose. It’s aligned with my greater aspiration of making a world-wide impact in people’s personal prosperity.

Along with my redefined and realigned purpose came a new website, lots of new connects, and a ton of travel. I went to NY for Periscope Summit and made some really cool friends. I also went to the Caribbean to learn from amazing business leaders and marketers, including Grant Cardone. I’ve made so many new friendships and have great colleagues I love doing business with. I was in Los Angeles and Vegas a bunch.

I also realigned myself with network marketing. For years, I went back and forth and was living in a “Maybe” about the industry. The uncertainty was painful. I would waver back and forth, unsure if it was a good path for me. But the fact is, I LOVE the industry. I LOVE building a team and watching others flourish. I truly enjoy sharing products and a business that inspires and helps others. So…I’m back in full force as a second division of my business.

Second Surprising Lesson: Living Your Purpose is Powerful.

DO WHAT YOU LOVE. Don’t Deny It. Follow your passion and be true to yourself.

The journey this year brought me close to so many amazing people, old friends and new ones. I’m grateful for the people who have inspired me along the way, taught me something new, cheered me on, and trusted me to help them get the results they wanted.

Amazing Friendships & Adventures (1)

Third Surprising Lesson: Sometimes You Don’t Get What You Expect, But You’re Still Winning.

My very first venture into business was outrageously successful. Within 16 months I had earned over $1million dollars and that pace kept on going for 7 straight years. This year, as I was launching and branding my new business, I pretty much expected that same lightening-in-a-bottle success. It didn’t quite happen that way. I’ve had some great successes but my first online course launch wasn’t as HUGE as I wanted. I expected to break through $100K in the launch and barely made it to $10K. That sent me into a wild spiral of self-defeat. I abandoned the project altogether and started creating new products, projects, etc.

Fortunately, I have some really great mentors. I was speaking with one of them about my goals for the rest of 2015 and 2016. In reviewing my “successful actions” and “unsuccessful actions”, I had a shocking revelation.  We were crunching some numbers on my launch..which I had prior refused to look at because I considered it an EPIC failure. When we looked at it, the launch cost me $2K and I made $8K. In his eyes, the launch was incredibly successful…I had earned a 400% profit on my money and I did it in 2 days of sales. I walked away from the product and gave up on it when in reality, I should have stayed with it and scaled it up.

I didn’t get what I expected but I still won. I was measuring all of my present and future results up against my past results. I was also measuring my results against other’s results. It was a big mistake and one that I won’t be making again in the future. Now, when I’ve identified successful actions, I’ll scale them up to achieve the mark I want.

Now, on to becoming a Better Person.

It was a big realization that I wasn’t happy with myself. This year, I wanted to realign myself with my love of people and love myself more. I committed to a path of personal development that eliminated the mental head noise and gave me 100% clarity on my own personal greatness. I realized that my previous experiences in life taught me that it was wrong to shine, not okay to aspire to great things, and that I should feel bad or guilty for every little thing. Once I cleared all that up, the magic and happiness of life just all fell into place. Add that to my newly aligned purpose and it’s pretty much unicorns and rainbows over here. Such a TRANSFORMATION from the end of last year.

I’m happier now than I have ever been. I’m closer to my husband and my daughter, our relationships are amazing, I’m calm and peaceful, and I’m able to think clearly.

The amount I’m able to get done is extraordinary because I feel confident, self-assured and passionate about my purpose. I regained my love of people and wouldn’t you know it, tons of new friends showed up in my life.  I’m 100% confident that I am able to help people in a powerful and certain way.

Fourth Surprising Lesson: It’s Vital To Love Yourself.

Be good to YOU. Honor your greatness. In order to help others, you need to know you CAN help them and be confident in who you are. No matter how great your plans are, in my opinion, it’s hard to make great strides in life if you’re not okay with you. So, do what you need to to get on a path of truly loving yourself.

As part of my self-growth journey, I also eliminated the news, negative TV shows, negative friends, and anything else that didn’t leave me feeling awesome and empowered. What a difference that has made!

What’s next for 2016?

My plans are BIG for this year…like multiple 7-figures BIG.  I just launched the Booming Business Podcast last night and already that’s going nuts…people are excited about that! I’ve planned out 24 episodes already, so look forward to some amazing content and training!

In addition, I plan to launch a new updated and expanded version of the Booming Business Funnel course that will be called Booming Business Academy. Look forward to that at the end of February/beginning of March. I opened up a limited coaching practice for individuals who want fast results in their life and business and that’s almost filled up.

I’m planning on writing a book this year and a movie (screenplay). Bet the screenplay part shocked you, huh? It’s totally new to me, but my friend Jen and I have an amazing storyline that we’er super excited to get out to the world. It’s a comedy, of course.

I also want to have another baby…er…babies. Pregnancy is definitely in the immediate future and I’m praying for twins. I know, I know…you probably think I’m psycho, but I’ll be 42 in January and want at least 3 kids, so why not have two at once. And a nanny!

I want to travel even more this year, but internationally. Ireland, Argentina, Australia, and some tropical beaches are all on my list.

I plan on building a huge team of leaders in my NM company. That’s going to be a lot of fun!

This year, my focus is “A Balanced Life AND A BOOMing Business”. It’s the title of my hugely successful e-book and the theme I’m choosing for 2016.

What’s next for YOU in 2016?

I’d love to hear how you plan to make 2016 your best year ever! Leave a comment below and share your plans with me. I want to support you in making 2016 EPIC, so share with me how I can do that.

And here’s that Healthy Cafe Mocha recipe I promised:

1 cup naturally decaffeinated organic coffee, brewed hot
1 tbsp organic refined coconut oil
1 scoop Pure Nourish Power Boost

Put in a blender on high, blend for 1 – 2 minutes and drink. Yummy!

I start my day with it every morning and feel amazing.

Much love!

Shannon Signature

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