In this post, I’ll show you 7 ways to get more subscribers on your list. Your email list is the #1 asset in your business. It contains the names of every person who has demonstrated an interest in your business or products. It contains the names of your customers and future customers. It’s the database of people you can immediately sell to, generating revenue for your business. So, it’s important to your attention on marketing and promotion to get more subscribers!
Why You Need to Get More Subscribers Now
The people and businesses who fail to put attention on list building and new innovative ways to get more subscribers, fail to grow. That’s the truth of it. You can put a ton of attention on Instagram, Pinterest, Facebook, etc, but with the goal of converting your followers, friends, likes and hearts into opt-in subscribers on your list.
The name of the game online is conversions. The first step is converting a viewer/visitor into an opt-in subscriber. Next, it’s converting that subscriber into a customer. That’s done through really effective follow-up. Finally, it’s converting that customer into a loyal customer, who buys repeatedly.
[bctt tweet=”The name of the game online is conversions. Play the game to win. ” username=”shannonlavenia”]
The money is in the list…and it’s the #1 reason you need to get more subscribers. Yes, you can make quite a bit with a small list. But, if you can earn with a small list, imagine what is possible with a larger list!!
Check your in-box now. How many promotional emails do you have? How many offers for sales? Look at the companies sending you e-mails. They get it. They know that having you on their list is of the upmost value because it’s their direct communication line. They put a lot of effort and attention to get more subscribers.
Those companies could place an ad but you may not see it. They could post a banner, but you might miss it. But your email inbox is checked pretty much everyday…if not multiple times a day. It’s where you are most likely to get the communication, see the promotion, and get interested.
Think of The Person When You Start to Get More Subscribers
There are tons of great ways to get more subscribers to your list. It all boils down to content and value. To entice someone to give you their email address, you have to exchange something of value with them.
This is called a freebie. The point of the freebie isn’t just to get more subscribers. It’s to convince your viewer that they want what you are offering and it’s valuable enough for them to subscribe. Once they opt-in it’s now important that you deliver something awesome. It could be a future discount coupon, an e-book, a training, a video, etc. Whatever it is, it’s your first opportunity to impress your new subscriber. It’s your first (and potentially your last if you slack on this) opportunity to demonstrate that they WANT to be on your list…that you’ll provide more value, more help, more goodness to their in-box.
7 Methods to Get More Subscribers Now
Download the following Infographic and put these methods to work. They all work super well. In the Booming Business Funnel course, I’ve dedicated an entire module to crafting your opt-in funnel and delivering great content, so you can build a list of people who love what you offer and want to buy.
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You start your business with the intention of growing it and expanding. You may wear all the hats when you start, but at some point, it’s time to delegate. I’m sure you can think of tasks you are doing right now you would rather someone else do.
That’s where Trivinia Barber comes in, owner of Priority VA and the gal behind the scenes of Amy Porterfield’s mega-enterprise. Trivinia’s business is helping to match you with the perfect Virtual Assistant who has the skills, drive, and personality matching your business needs. She’s here to teach you how to outsource like a pro and grow a team who’s got your back in business.
What is a Virtual Assistant and How to Outsource?
A Virtual Assistant (VA) is a skilled entrepreneur who hires themselves out for specific services. VA’s provide services with everything from administrative help to social media management to launch support…and just about everything in-between.
Many entrepreneurs and small businesses would rather outsource than hire. Hiring a staff member comes with some limitations and liabilities. Your talent pool is relatively local, you are required to pay certain taxes and follow a number of laws you’ll need to know about. Hiring a full-time employee can be rather cost prohibitive.
But how do you outsource? Outsourcing is a beneficial alternative to traditional hiring. Outsourcing enables you to contract a skilled, qualified independent agent to do work for you, often times from afar. Even major corporations have turned to outsourcing to scale their operations throughout the world. With the advancements in technology, it’s easy to stay in touch, check on the work, and accomplish much more with talented people who may not be local to you. It’s a win-win for both you and the professional you are hiring. They maintain their autonomy, have more flexibility in their schedule, and benefit from tax-breaks only available to business owners. This is why a lot of moms choose to work from home as virtual assistants.
What Should You Outsource?
Let’s get into how to outsource. Visit Trivinia’s site to pick up her free ebook: 50 Tasks to Outsource to a Virtual Assistant. There are quite a few jobs that are prime for outsourcing. I currently outsource my graphic design, video editing, social media posting, and administrative duties, like emails, calendar, etc. You can find amazing people to create your funnels, design your websites, write your copy, create graphics, and more.
Many business owners initiate their expansion with a virtual assistant and outsourcing. They had the same question, “What is a virtual assistant?”, and came to discover a VA is not just a well-honed professional, but often times a life-saver! VA’s can have a vast array of skills, from administrative to design and web development. Many VA’s are excellent project planners and do a great job helping you get your work done. They provide the extra help to do the things that aren’t necessarily in your zone of genius. When the going gets tough and over-whelming, a VA can be your best asset.
You can choose to outsource on your own through many of the outsourcing sites online or you can turn to Trivinia who’s expertise is in matching the perfect outsourced professional with your business.
Understand the Benefits/Risks Before You Outsource
First, you have to know what you want. Then, you have to find the right person. I’ve personally had my share of hiring nightmares, which is why I turn to experts including Trivinia for advice in this area. There are risks involved in hiring, especially if your contractors are requiring you to pay upfront. It’s important to work out contracts, see ample examples of work, and agree to an initial “trial” period where deposits can be refunded.
But the benefits of hiring are huge. One of the greatest benefits of having a VA is having someone complete tasks that are more administrative than income producing. Businesses require upkeep actions such as financial management, emailing, answering phone calls, taking appointments, filing, etc. VA’s can do all of this and more, freeing up your time to do what you do best and that is the fundamental push in your business.
[bctt tweet=”The level of success from the VA relationship is equal to your commitment…” username=”@trivinia”]
Expert Direction from Trivinia Barber on How to Outsource
In this episode of the Booming Business Podcast, I interviewed Trivinia Barber on how to outsource and find great peopled. She gives amazing advice on how to prep for hiring a VA, what to outsource, and how to hire. I highly recommend her company Priority VA, as she vets all her VA’s and does her best to ensure there is great alignment with you, your business, your VA, and your VA’s skill set.
Trivia takes to heart the needs and wants of her clients, matching them with ideal VA candidates who are the most likely best fit. She is well known for her diligence in only bringing the best VA’s to her team, offering the best candidates to her clients.
Trivia gives you the inside scoop on how to know when you need a VA, the best practices for hiring a VA, what to look out for, and mistakes to avoid. Not every VA is right for every business, and Trivinia shares with you WHY.
Listen to the episode above or watch the full video below.
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Blab is dead. I’m sad. It was an amazing platform that got a lot of immediate attention. Super stars like Grant Cardone took to the airways and it was a way to pop-in and connect with iinfluencers and creators.
So Blab is dead. So is Katch.me, who closed their doors on May 4, 2016. Katch provided an amazing service by allowing Periscopers and those on Meerkat to capture their streams for perpetuity. You could download all the videos and then use them as content on any other platform…YouTube, blogs, etc.
Why did Blab and Katch fail to survive in the wild west of live-streaming start-ups?
Why has Meerkat announced that they are on the brink of collapse as well…strategically transforming from a live-streaming model to a video upload model?
Who’s on the horizon that looks like they’ll be staying and playing for the long-term?
Why Blab is Dead, Katch spiraled out of business, and Meerkat has lost ground.
There are a number of reasons that these companies failed to survive but the #1 reason is a failure to correctly compute the amount of effort it would take to thrive in the marketplace. As with many new start-ups, they all experienced the effect of “newness” with a huge upward swing that looked destined for super-stardom. During that initial influx of growth, they failed to predict and correctly prepare for the potential changes that could occur such as new competitor start-ups, Facebook starting their own Live Streaming, adaptive customer usage, etc. etc.
As with every new company, there’s an observe-adapt-predict cycle of action that needs to be taken. It’s often disregarded during the celebrations of instant success and when it does get instituted, it’s too late to change the course of ultimate failure.
First, these companies all needed to correctly observe and evaluate HOW the users were mostly utilizing their service. In the case of Blab, they really wanted it to be a platform for people to host shows, educate, entertain, experience benefits of business expansion or bringing value to the marketplace. What it turned into was a “hang-out” where people would just get on to chit-chat and make friends. What Blab failed to do was properly promote the influencers, push forward the top shows, AND create a paid model. Had there been an opportunity to have a paid membership where top show hosts could advertise and list build right on the platform, it would have been ideal and generated sources of revenue for BLAB.
The top users in Katch were asking for a Premium level with more control of their content. Their requests were disregarded.
Or, they could have simply followed the trending usage and made it more enticing for hanging-out…again utilizing an advertising model that aligns with that audience to drive in revenue. Idealism about not utilizing advertising on a platform is almost always a catalyst for certain death as the cost to maintain the technology for live-streaming is burdensome and can be catastrophic without a proper income generation model.
Did the fall of Katch.me give us clues to the inevitable announcement that Blab is dead.
I spoke with the owners of Katch.me at the Periscope live conferenced in New York City. The nicest people ever! While I loved Katch in general, one of my primary complaints about Katch.me was the inability to choose what was “Katched” and what wasn’t. I didn’t want everything I broadcasted on Periscope to be available in Katch for perpetuity. I also didn’t want to spend the time to go into Katch to delete it after the fact. The fact of the matter is that I did some live-streams exclusive to particular audiences and having it available on Katch was a problem.
With Katch, they simply did not plan effectively and ran out of energy and money. They couldn’t secure the investments needed to continue their growth. Great company. Crappy planning. Here’s a screenshot of their growth.
I’ve seen this with a number of tech companies I’ve worked with. They have a great idea, great programmers, and crappy business people at the helm of the company. They aren’t correctly crunching numbers, haven’t thought through their revenue modeling, and are sometimes running on idealism. The fact is, advertising, membership, and creating avenues for revenue generation are what keep a company afloat, pay the employees, and generate the foundation for strong revenue. They focused more on membership growth, which sucked up server space, bandwith and resources while giving very little attention to revenue growth.
Oh Meerkat…what have you learned? I first learned about Meerkat from my friend, Grant Cardone, who took to the platform and, in my opinion, made it well known. Meerkat started with a huge bang, securing $12million in venture capital in 2015. However, the struggles started early and it was pretty much a bumper-car ride to an inevitable white flag waving.
First, Twitter gave Meerkat a one-two punch by denying access to it’s social graph, making it harder for users to find the people they would like to follow and watch on Meerkat. That was followed by Twitter’s love affair with Periscope. Periscope took the front lead backed by the very deep pockets and instant uploads to Twitter.
Meerkat stumbled to find enough interesting broadcasters. They had about 100,000 broadcasters, a fraction of which were regularly broadcasting or were interesting enough to draw a regular audience. Even Grant began using Periscope more and more and Meerkat less and less. Meerkat hasn’t kicked the bucket just yet. Rather, they are repackaging and reformatting in an attempt to compete in the video streaming world. We’ll see how that goes…but it doesn’t look good since their last blog update was March 4!!??. When companies stop communicating, it’s usually because their isn’t any good news to share. Good Luck Ben Rubin!
Who’s Left Now that Blab is Dead – Periscope, FB Live, Snapchat
Let’s talk Periscope.
When I heard Periscope was being backed by Twitter, I knew it was a long-term play. So, I did what any adventurous entrepreneur does, I got on, learned it, grew an audience, and constructed a course called Periscope Mastery.
Periscope has been on the rise, as the leader in mobile live-streaming apps. With over 10,000,000 active users, it’s still a big hit. Recently, they have made several developments including:
Broadcasting from a GoPro or Drone
Sketch – the ability to draw on your broadcast
Instant livestreaming on Twitter
Finding broadcasts on the map for replays
Instant skip ahead on replays
The ability to watch on Apple TV (HUGE!!!)
Needless to say, Periscope is here to stay and is Twitter’s live-streaming baby.
What about FB Live?
Facebook Live started with a rolling launch. influencers got it first creating instant buzz and a “have to have it” sensation. Then it rolled out to everyone and it’s one of the best platforms. My videos get thousands of views without any paid promotion or trying to bring in a ton of followers, etc. It’s a money-maker, that’s for sure.
FB live is here to stay and you should be using it. There are many free tools you can use to enhance your abilities on FB live, including Online Broadcaster Services, a free service that allows you to screen share, split-screen, and brand your videos. Plus, you can BOOST your Live-Streams giving you that extra umphh when you are doing a promotion.
An then there is SnapChat
I wish I could tell you more about this super phenom, but alas, I haven’t started using it. It’s next on my list to dig in and rock with.
I can tell you it’s here to stay. Facebook once offered SnapChat $3 billion for a buyout and one of the co-founders declined the cash offer. Whaaatttt???? So Facebook did what Facebook does and set out to crush Snapchat with their own copy-cat app called Slingshot. Slingshot bombed, leaving SnapChat in the lead for it’s unique niche market of instantly disappearing, watch once image/video sharing. It became infamous for teenage sexting but has gained an entirely new reputation as influencers have jumped on board promoting more valuable and engaging content.
Who else is out there….
There’s a slew of other live-streaming apps, none of which have proven if they have the long-term stability, smarts behind the wheel, funding resources, or vision to stand the test of time. We’ll see how Live.me, Firetalk, and others.
And the hot news now is that YouTube has announced live-streaming through their app as well. We’ll see what that looks like, but of course, it’s most likely here to stay backed by the mega-bucks of Google.
It’s sad to say that Blab is Dead and to watch the fall of great ideas. I honor each of these innovators as they took risks and faced challenges few are ever willing to endeavor. While they didn’t make it, they did make a mark and for that they should be remembered.
Leave a comment below and let me know your thoughts on live-streaming and where you see the future heading.
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In this episode, you’re getting an incredible interview chock-full of power-house advice that will bring you greater success and prosperity from the Godfather of Sales: Grant Cardone. I’ve listened to this interview like 10 times now and each time I walk away with another page of notes…
So grab a pen and paper, you’ll need it. Click here to download the full Grab The Show-Notes Here
Here’s a little back-story on how I got to know Grant and Grant Cardone 10X Everything.
I first met Grant back in 2008 when a friend drove me to his house to get some advice on my crashing business and real estate holdings. I was in a serious downward spiral. I watched half of my six-figure monthly income vanish when the company I worked with restructured their pay plan. I had over $2 million in real estate that was now worth a fraction of that. And…by all predictions it was getting worse.
On the outside, life looked amazing. Multiple houses, I drove a Bentley, etc. On the inside, the numbers weren’t adding up and the savings we had was drying up fast.It became outrageously clear that I had put all my eggs in too few baskets and the baskets had rotten bottoms.
That Grant Cardone 10X meeting gave me the insight, inspiration, and concrete advice I needed to climb out of millions in losses to rebuild my enterprises and rise to the top of my game again.
In this interview, we talk about the Grant Cardone 10X Rule, Success As Your Duty, and the SECRET NO ONE IS TELLING YOU….
[bctt tweet=”Whatever you think you’re capable of, 10X that. – Grant Cardone” username=”@shannonlavenia”]
This “SECRET” is the fundamental mindset needed to turn everything around…to relieve yourself of debt, achieve greater levels of success, become a better spouse or parent, to conquer your fears and self-doubt, to reach and realize your goals.
It isn’t just about setting a goal, or taking a little bit more action. It starts with a realization…
In the interview, Grant and I both talk about the pivotal moments that changed everything for us and the decisions we made that catapulted us out of desperate situations into rock-star success. For Grant, he turned to the eLearning industry…a $30 Billion a year thriving enterprise growing at 10% or more per year. What’s dynamic about the eLearning industry, is anyone can get in and profit from their know-how and expertise. I’ll show you how in this upcoming webinar training – you’ll be amazing at how easy it can be.
I recently interviewed Kimra Luna – a 30 year old online superstar who just 2 years ago was fresh off of welfare. If this blue-haired dynamo can rock it online to make $1.2million this year so far, you can too. Register for a seat in the Create Online Courses That Sell webinar and get the 5 step plan to turn what you know into a course people will want and buy.
Grant shares a vital piece of data about the current state of our economy, what’s coming next, and how you can protect yourself and your family. While everyone else’s attention is on the election, there’s some serious sh*t coming down the pike that you need to be aware of and prepared for.
Why Grant Cardone 10X Everything Is What You Need NOW.
If you’re frustrated with life, your career, your situation, listen to today’s podcast or watch the full video and get the answers you need to change your life. It’s time to start thriving instead of surviving and the Grant Cardone 10X everything system is your solution. Whenever I need the motivation or inspiration to give me that extra thrust of effort needed to cross an epic goal achieving finish line, I turn to Grant. Now you can too.
If you’re not familiar with Grant, his books, shows, or mega-success, visit his site and listen to every word you can. He’s the real deal when it comes to business and sales training.
And…start creating new streams of income.
Look…you’ve got wisdom, experience, and know-how others want. Start using your expertise and sills to create new streams of income online. Grant and I both use webinars and online courses to serve millions who want to learn about what we teach. Whether it’s sales, marketing, business advice, banking, finance, dog training, dating skills, parenting, car repair, fixing toilets…whatever, you can create an online course that brings in an extra, reliable stream of income.
How To Follow In Grant’s Footsteps With a Proven Business Model
Grant’s a smart guy. You know it. That’s why you listen to him…and now it’s time to crank it out. Grant saw the writing on the wall and jumped into the eLearning industry…a $30Billion per year industry with an annual growth rate topping 10%. eLearning is where people turn to for the training, advice, education, and expertise they need to stay competitive, morph their careers, learn to cook, learn to code, learn just about anything and everything. Universities are transitioning to eLearning too. The eLearning model enables them to enroll more students, gives the students greater flexibility and it’s the way people want to get information now.
You can start profiting from the eLearning industry by turning your experience and know-how into an online course. It’s easier than you may realize. In just a few short weeks, you can have an online course launched and enrolling new members like clockwork.
I’ll show you how to create Online Courses That Sell in this upcoming Master Class online webinar. Grab The Show-Notes Here
Online marketing can be confusing and overwhelming when you don't know where to start. There's a ton of terms that are hard to understand, not to mention all the abbreviations like CPA, CPC, ROI, CPA, CLV.!!! Trying to create your online masterpiece over a snake-pit of confusion only leads to frustration...you know, that I'm going to break this stupid computer kind of frustration.
In this Free course, I give you the starting point and explain all the basics from branding to lead generation, with all the words and abbreviations defined and explained. I spent time writing all 123 pages because I'm a trained educator - before marketing online, I was a high school teacher. My goal is to help you master the basic 101's of marketing so you can launch into your money-making mojo online.
Arm yourself with the know-how to succeed online.
Shannon is "AMAZING" I was really struggling to get my business off the ground, I had the passion and the vision but Shannon gave me the life changing information for my business I was desperately searching.